Tuesday, 18 February 2014
Photoshop - Colour Scheme Decision
Now that I have made my final decision on the overall theme of my DVD inlay it is important I look at which colours I want to use. After undertaking various research on current DVD inlays it became apparent just how important the colours can be. Those DVD inlays which used bright bold colours stood out much more than those who used simple colours and general black text. The DVD 'Friends With Kids' used the most random colour scheme but this surprisingly worked really well, this used pink and blue text with a mostly white back ground. My favourite and most inspirational use of colour and design has come from the film ' thebigWedding'. This used a mostly grey and black theme in relation to text however bright pink is used to make areas stand out. I particularly like the use of more than one colour in the title of this film and the way the actor names have been separated by colour. The target audience for my film is young/middle aged woman, this is due to the fact that it is a chick flick/RomCom. For this reason the colours I used should relate and appeal to this market. Although I don't have the set colour codes for the colours I wish to use yet I aim to use pinks, in both light and dark shades along with a small amount of purple. White is always a good and effective colour to use as it stands out on most backgrounds and hence I feel this is a colour I am most likely to use. I would like to steer away from black as I feel this is much to common and doesn't have the same girly affect that white would. I had originally liked the idea of using red as part of my colour scheme however I think a better look can be achieved by sticking to the more girly colours, I haven't ruled out the use of red and I aim to test this colour throughout the process however it is not part of my set colour scheme as of yet. There are many places and ways I wish to bring my colour scheme into light. The main and most obvious way I can do this is through the use of text. The title, actor names and star ratings will all use the colours mentioned above, I have white and a bright pink in mind for these particular bit however like anything when applied this is subject to change. The research into DVD inlays brought out my desire for a plain and basic spine as I felt this was most effective. For this reason I am to have a white spine with hot pink text. (This text will follow whatever is decided for the main title on the front of the inlay). I also aim to have a small heart on the top of the spine. This is likely to be in a shade of purple. The next idea which I have is in relation to the actors on the front of my inlay. These are more than likely to all have random coloured outfits on and hence this may look odd when pulled together. For this reason I aim to use techniques such as the Hue/Saturation effect tool to change the colour of just the girls outfits to tie in with the colour scheme. This I feel would be a simple yet effective way to bring everything together. The colours I aim to use for these outfits are pink (mostly a baby pink), light purple and a darker/rich purple. This is definitely something which is subject to change as it may not work as intended however from an aesthetics point of view I feel this would work well.
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